The Linenstore

We have finally opened our new store on Broadway Newmarket.

After a very busy 6 weeks we have finally opened our new store on Broadway near the growing design hub that lies between Newmarket and Parnell. Myself and the team have had great fun selecting new ranges for the new store including bedlinen in orange, blues, soft pinks and shades of grey.  Indigo is making a strong comeback for the summer season and mixes well in the all white environments that we all love.

We have some great opening specials coming in the next few weeks so stop by for a look.. Meanwhile every customer that spends over $50 in the next two weeks will receive a free apron.

Stag antler Christmas decorations and candle holders and some great ideas for presents are in store as well as a wonderful array of candlesticks and locally made scented soy candles to simple dinner taper candles in boxes of 10 for $14-95. The French Mathilde range of  soaps, home scents and perfumes which are created in Grasse  are in our collection as well and make great stocking fillers.

I have sourced a range of beautiful Portuguese sheets to compliment the popular Casablanca range that customers keep asking for. Casablanca now has a lovely iron coloured story in the collection though this is selling fast as it matches the French country Pure linen stonewashed duvets that we stock. We are also about to receive a limited shipment of  duckegg sheetsets in 600 thread count in the next few weeks.

For the new season I recommend considering shifting to a silk duvet inner as thse allow the body to find its own temperature whatever the weather. I find my down duvet gets too hot from now on. Treat yourself to a new duvet cover while you are at it. We have a  wonderful selection from pure white linen and cotton to taupes naturals and soft grey. 

The new Linen Store also stocks furniture ranges including headboards in a range of styles . Whitewashed cane chairs at $289-00 and white bedside cabinets. And for  a fresh summer look., Cotton striped throws draped over the bed or the chair.

Hope to see you soon.

Over and out

Ingrid M and the team at The Linen Store.

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Ingrid Memelink

I have always loved textiles having grown up in a creative home where my mother’s passion for textiles and handcrafts was instilled in me from a young age.  I learned early how to discern the quality of different fabrics and how important these traits were before you even began to produce something. What a waste of labour if the hours of work were wasted on inferior cloth.

I started working on The Linen Store concept a few years ago while in our successful store Harrowset Hall in Newmarket Auckland. I wanted to establish a second store that delivered a good quality simple product and focused on basics such as sheeting. The many different sheeting options available today has created confusion and most people are looking for something that delivers a comfortable sleeping experience as well as durability. There is a lot of uncertainty around buying a sheet and I wanted to ensure that our customers get what they expect.  

I also wanted to showcase some of the wonderful NZ made products that were available to us and support the vision, courage and confidence these manufacturers and designers had shown in spite of the growing competition from overseas.  Brands such as Stansborough and Windermere who produce the wool on their own farms and manufacture high quality throws and blankets.  The ethics behind producing locally, such as smaller volume, fair wages, and sustainable business are becoming increasingly important. Sharing the responsibility of ensuring that all parties are able to be profitable in delivering a product to market is something we want both us and our customers to feel proud of.

I am also proud of the fact that we have created and maintained one of New Zealand’s iconic small businesses and supported many more bespoke business over the past 25 years. Small business is important to the economy of New Zealand and I would like to thank our customers both past and present for supporting Harrowset Hall and now our new store and online store The Linen Store. It is due to our loyal and we hope satisfied customers and also due to our hard working committed staff that we are able to continue providing such great product.

Naturally there are many products that cannot be produced locally such as towels, Marcella bedspreads and some of the hand stitched items that our customers adore. We endeavour to source these from reliable suppliers both in the East and from European countries such as Portugal, Italy and France.  Our goal is to present the best of products from NZ and around the world.

At The Linen Store we want to present our customers with an experience that goes beyond price and includes value related to quality, style, service and the simple pleasure of having purchased something you love.


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